澳洲幸运10-2023 澳洲10开奖官方记录 澳洲10官方开奖视频记录 The Latest
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Retrieved from Amazon Ads on May 02, 2023
WSJ: Amazon exploring ad tier for Prime Video
An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds.
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LPETTET/E+ via Getty Images
Toyota signs on as first official auto partner of Major League Pickleball
The deal, which promotes the 2023 Prius, comes as MLP has quadrupled its number of official sponsorships and drawn major athlete investors.
Updated June 8, 2023 -
Courtesy of Coca-Cola
Coke links with League of Legends developer on latest flavor experiment
A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes.
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Courtesy of McDonald's
McDonald’s brings back Grimace for birthday party nostalgia
The chain says it's meeting fans at the "intersection of nostalgia and culture" with an 8-bit video game, Snapchat AR experience and Instagram tie-up.
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Daphne Howland/Marketing Dive
Deep DiveHow Target went from loud and proud — to silent
The retailer remains quiet after pulling some Pride merchandise due to safety concerns. LGBTQ+ groups and marketers say that sends the wrong message.
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Stephen Lam via Getty Images
Salesforce brings new generative AI tools to marketers
Marketing GPT and Commerce GPT work in tandem with the company’s Data Cloud to generate more personalized shopping experiences.
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Courtesy of Dick's Sporting Goods
Nike, Dick’s release largest joint ad campaign to date
The two retailers have grown closer over the years, and connected their loyalty programs about a year and a half ago.
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Courtesy of Havas New York
Keurig partners with Rolling Stones for iced coffee kit
The Start Me Up kits feature the band’s branding and are being promoted through influencers on TikTok and a playlist on Spotify.
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Justin Sullivan via Getty Images
Walmart Connect expands in-store ad formats as shoppers return en masse
The company’s ad division is drawing from a traditional shopper marketer playbook by in-housing product demos and testing ads in its radio network.
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Courtesy of NBA
AB InBev’s Michelob Ultra becomes NBA’s first global beer partner
An expansion of the 25-year relationship between the brewer and the league will see the light beer brand’s presence grow on and off the court.
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Courtesy of Apple
Apple focuses on personal experiences for iOS 17 at WWDC reveal
At its annual event, the tech giant revealed several upgrades for its core communication apps and showed off a long-awaited mixed-reality headset.
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BlackJack3D via Getty Images
Publicis plants flag with responsible AI by joining industry coalition
C2PA, which includes Microsoft and Adobe in its ranks, seeks to develop new content verification standards while helping safeguard IP.
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Courtesy of Molson Coors
Energy Drink Zoa adopts gender-neutral identity for major refresh
“Fuel Something Bigger” shifts the energy drink from the gym towards the everyday consumer and highlights the brand’s colorful new packaging.
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Courtesy of Maybelline
Deep DiveHow legacy beauty brands are aging down to reach Gen Z
Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.
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Danai Jetawattana via Getty Images
Brandtech Group acquires Jellyfish to create $1B digital marketing agency
The deal brings major digital marketing platform expertise that Brandtech Group can apply across its global network to connect content, data and media.
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Twitter’s ad revenue continues decline under Musk
A new internal report shows that Twitter's ad intake has continued to slide since March, the New York Times reported.
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Permission granted by The Coca-Cola Company
Sprite remixes ‘Rapper’s Delight’ for summer-long hip-hop celebration
The salute to hip-hop’s 50 years includes a new flavor, new packaging, a tie-up with Drake’s tour and an ad starring Latto, Nas, Rakim and GloRilla.
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"Burberry Oslo" by Ssu is licensed under CC BY-SA 4.0
How luxury brands can drive results for paid ads on LinkedIn
New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals.
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Permission granted by American Eagle
Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’
CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.
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Justin Sullivan via Getty Images
Twitter loses two executives in charge of trust and safety
The departure of the execs, who worked to assure marketers that Twitter is a safe place for brands, highlights the platform’s ongoing internal challenges.
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Courtesy of Mars, Incorporated
Skittles links Pride Month packaging to LGBTQ+ stories on Audible
The brand is also working with Cameron Esposito’s Queery podcast to highlight its partner artists’ stories during a fraught period for LGBTQ+ rights.
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gorodenkoff via Getty Images
Streaming is still causing chaos — here’s what the numbers say
The rapid growth of ad-free streaming and a writers strike point to subscription video’s challenges, but emerging from the turmoil may require an old solution.
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Courtesy of Wendy's
Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push
"Buy U a Frosty" is available on the fast-food chain’s YouTube channel and will soon be available for consumers to duet on TikTok.
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Permission granted by The Kraft Heinz Company
Heinz honors ‘irrational’ fan love in first unified global brand platform
Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos.
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Diego Thomazini via Getty Images
IPG turns on quantum computing to supercharge campaign optimization
A partnership with D-Wave aims to build high-value audiences and deliver more relevant ads as signal loss intensifies.
