CMO Corner

Coverage of industry leaders from our journalists

  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Deep Dive

    How legacy beauty brands are aging down to reach Gen Z

    Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

    By June 2, 2023
  • Christopher Briney, Gavin Casalegno and Lola Tung of Amazon Prime Video’s hit show "The Summer I Turned Pretty" for American Eagle.
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    Permission granted by American Eagle
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    Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

    CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

    By June 1, 2023
  • Unilever flag
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    Retrieved from Unilever on November 17, 2020
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    Unilever’s chief digital and commercial officer Conny Braams departs

    The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020.

    By May 30, 2023
  • A headshot of Nike executive Craig Williams against a grey background.
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    Courtesy of Nike
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    In massive executive shuffle, Nike names new Jordan president

    Heidi O’Neill's promotion to president of consumer, product and brand will “fully integrate [Nike’s] brand marketing storytelling to build deep relationships and engagement with the brand.”

    By Cara Salpini • May 25, 2023
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    fizkes via Getty Images
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    71% of CMOs lack the budget needed to execute marketing strategy in 2023

    Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

    By May 23, 2023
  • CMO Melody Lee wearing a gray shirt standing outside
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    Permission granted by Mercedes-Benz USA
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    Mercedes-Benz names new CMO as auto transformation race heats up

    Melody Lee previously worked at rival Cadillac, where she overhauled the brand’s identity and helped launch a luxury vehicle subscription service.

    By May 19, 2023
  • A photograph of Nathan Louer, chief brand officer at Jamba.
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    Permission granted by Focus Brands
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    Focus Brands hires Jimmy John’s vet as Jamba chief brand officer

    Nathan Louer, who has held marketing positions at the chain for nearly 17 years, brings knowledge of brand strategy, digital, marketing, product development and operations to his new position. 

    By Julie Littman • May 17, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
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    Permission granted by Dunkin'
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    Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

    Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

    By May 10, 2023
  • A diverse group of people working with paperwork on a board room table at a business presentation or seminar.
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    courtneyk via Getty Images
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    ANA: In-house agency trend continues to gain steam

    Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops.

    By Aaron Baar • May 8, 2023
  • A photograph of a standalone Chipotle around dusk.
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    Courtesy of Chipotle
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    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

    By May 4, 2023
  • A Papa John's sign.
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    Joe Raedle / Staff via Getty Images
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    Papa Johns taps fast casual veteran as CMO

    Mark Shambura joins the brand after a stint at the fast-growing chain Mod Pizza and was praised for his digital- and analytics-led approach.

    By May 3, 2023
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    Fizkes via Getty Images
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    CMOs face even shorter tenures but some move on to bigger roles

    The only positions with shorter tenure than CMOs are chief sustainability officers, chief operating officers and chief inclusion and diversity officers.

    By May 3, 2023
  • WPP logo
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    Courtesy of WPP
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    WPP CEO praises AI, GroupM success in positive Q1 results

    The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.

    By Aaron Baar • May 1, 2023
  • Budweiser and Bud Light cans
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    Thai Phi Le/Marketing Dive
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    AB InBev puts 2 execs on leave after furor over transgender influencer

    Marketing executives Alissa Heinerscheid and Daniel Blake oversaw a controversial collaboration with Dylan Mulvaney.

    By April 24, 2023
  • Sign at entrance to SeaWorld
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    Matt Stroshane via Getty Images
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    SeaWorld names Marisa Thalberg CMO to strengthen conservation position

    Thalberg has developed a reputation as a brand purpose maven thanks to buzz-generating work at companies including Taco Bell and Lowe’s.

    By April 14, 2023
  • The Disney100 logo celebrating the company's 100th anniversary.
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    Retrieved from Walt Disney Company on April 07, 2023
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    Disney names first chief brand officer at transitional point

    One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.”

    By April 7, 2023
  • Pepsi
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    Courtesy of Pepsi
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    Pepsi embraces maximalism for first visual overhaul in 14 years

    Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing.

    By March 28, 2023
  • Net
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    NiseriN via Getty Images
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    Why PepsiCo’s women’s soccer sponsorship is about more than signage

    Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport.

    By Aaron Baar • March 23, 2023
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    Jacob Lund via Getty Images
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    CMOs struggle to balance first-party data needs with value creation

    New Gartner research challenges some conventional wisdom, including the belief that managing fewer channels leads to more effective data acquisition.

    By March 22, 2023
  • A Chevrolet Volt extended-range electric vehicle
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    Bill Pugliano via Getty Images
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    General Motors CMO Deborah Wahl to retire

    Along with helping GM navigate the challenges of the coronavirus pandemic, Wahl has helped lead the automaker’s move toward an all-electric future.

    By March 15, 2023
  • Shot of CMO Fernando Machado linking arms with NotCo CEO Matias Muchnick
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    Retrieved from NotCo via Business Wire on March 13, 2023
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    Star CMO Machado jumps from Activision Blizzard to food tech startup

    The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz.

    By March 13, 2023
  • Molson Coors beer
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    Christopher Doering/Marketing Dive
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    Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role

    The exec will lead a new function that unites sales, marketing, innovation and digital capabilities in the Americas as the company looks to accelerate growth.

    By March 1, 2023
  • Padma’s Kind Kitchen, a speakeasy-style pop-up restaurant in NYC created in partnership with "Top Chef" host Padma Lakshmi.
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    Courtesy of Kind Snacks
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    Why Kind keeps it simple in latest wellness-focused marketing play

    “I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon.

    By Feb. 27, 2023
  • P&G’s Pritchard says AI, algorithms are improving ad effectiveness

    With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever.

    By Feb. 17, 2023
  • Business men in a dark room standing in front of a large data display
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    SolStock via Getty Images
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    Blockchain, metaverse continue to command CMO interest despite snags

    Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

    By Jan. 26, 2023