Marketing Dive - Latest News news, voices and jobs for industry professionals. Optimized for your mobile phone.en-usFri, 09 Jun 2023 10:07:00 -0400TikTok parks on gas station screens around US as part of GSTV deal<p>Ignite, the video network&rsquo;s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.</p>Peter AdamsFri, 09 Jun 2023 10:07:00 -0400 crashes onto social media to encourage testing limits<p>A new campaign stars influencers like wheelchair athlete Aaron &ldquo;Wheelz&rdquo; Fotheringham and features safety equipment emblazoned with branding.</p>Sara KarlovitchFri, 09 Jun 2023 08:16:06 -0400 Trail: Waterloo Sparkling Water taps AI to bring brand to life<p>Created with agency Agent A, an evolution of the&nbsp;&ldquo;Water Down Nothing&rdquo; campaign helped the challenger brand bring&nbsp;buzzy tech to a growing category.</p>Chris KellyFri, 09 Jun 2023 08:00:00 -0400 plans 19-foot bag statue in New York tied to AR experience<p>The behemoth replica of its blue&nbsp;Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers.&nbsp;</p>Aaron BaarThu, 08 Jun 2023 12:40:00 -0400 BIC’s sales-boosting social media play with ‘Vanderpump Rules’<p>A witty collaboration&nbsp;with cast member Ariana Madix set the highest&nbsp;social media engagement for BIC&rsquo;s razor division within&nbsp;the past two years.</p>Jessica DeyoThu, 08 Jun 2023 12:00:00 -0400 launches next stage of data clean rooms trial with Wayfair<p>A&nbsp;clean room&nbsp;partnership with LiveRamp&nbsp;is a means to counter the loss of insights as a result of Apple&rsquo;s iOS 14 update and other&nbsp;privacy measures.</p>Andrew HutchinsonThu, 08 Jun 2023 11:58:00 -0400 signs on as first official auto partner of Major League Pickleball<p>The deal, which promotes the 2023 Prius, comes as MLP has quadrupled its number of official sponsorships and drawn major athlete investors.</p>Peter AdamsThu, 08 Jun 2023 10:30:00 -0400 brings new generative AI tools to marketers<p>Marketing GPT and Commerce GPT&nbsp;work in tandem with the company&rsquo;s Data Cloud to&nbsp;generate more personalized shopping experiences.</p>Sara KarlovitchThu, 08 Jun 2023 10:14:00 -0400, Dick’s release largest joint ad campaign to date<p>The two retailers have grown closer over the years, and&nbsp;connected&nbsp;their loyalty programs about a year and a half ago.</p>Cara SalpiniThu, 08 Jun 2023 10:00:00 -0400 Amazon exploring ad tier for Prime Video<p>An ad-supported tier would follow streaming industry&nbsp;trends and could boost an ad business that has been a bright spot amid headwinds.&nbsp;</p>Chris KellyThu, 08 Jun 2023 09:52:00 -0400