Marketing Dive - Latest News

TikTok parks on gas station screens around US as part of GSTV deal

Peter Adams — Fri, 09 Jun 2023 10:07:00 -0400

Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.

Sara Karlovitch — Fri, 09 Jun 2023 08:16:06 -0400

A new campaign stars influencers like wheelchair athlete Aaron “Wheelz” Fotheringham and features safety equipment emblazoned with branding.

Chris Kelly — Fri, 09 Jun 2023 08:00:00 -0400

Created with agency Agent A, an evolution of the “Water Down Nothing” campaign helped the challenger brand bring buzzy tech to a growing category.

Aaron Baar — Thu, 08 Jun 2023 12:40:00 -0400

The behemoth replica of its blue Frakta bag will be embedded with QR codes that link to an AR experience to dole out exclusive offers.

Jessica Deyo — Thu, 08 Jun 2023 12:00:00 -0400

A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.

Andrew Hutchinson — Thu, 08 Jun 2023 11:58:00 -0400

A clean room partnership with LiveRamp is a means to counter the loss of insights as a result of Apple’s iOS 14 update and other privacy measures.

Peter Adams — Thu, 08 Jun 2023 10:30:00 -0400

The deal, which promotes the 2023 Prius, comes as MLP has quadrupled its number of official sponsorships and drawn major athlete investors.

Sara Karlovitch — Thu, 08 Jun 2023 10:14:00 -0400

Marketing GPT and Commerce GPT work in tandem with the company’s Data Cloud to generate more personalized shopping experiences.

Cara Salpini — Thu, 08 Jun 2023 10:00:00 -0400

The two retailers have grown closer over the years, and connected their loyalty programs about a year and a half ago.

Chris Kelly — Thu, 08 Jun 2023 09:52:00 -0400

An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds.