"Four years ago I wrote a book on mobile marketing.
Today, when I tell people about it, I tell them it’s a pretty good history book. The speed of change is immeasurably swift. We’re inside Moore’s Law, but multiplied.
With this book, I committed to taking a different approach: this book will never be outdated. Every month, I’ll update it with the latest statistics and, the best new insights.
Mobile phones update each season and their operating systems more often than that. Shouldn’t a book on mobile marketing do the same? I think so."
JEFF HASEN is one of the leading strategists, evangelists and voices in mobile. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.
As CMO, he drove mobile marketing company Hipcricket’s annual revenue 25X, and to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale in 2011. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Nestle and Clear Channel. Jeff has also provided strategic guidance for such brands as Sonic, Chick-fil-A and Jamba Juice.
Named a top Chief Marketing Officer on Twitter by Advertising Age, Jeff (@jeffhasen) is the author of two books, The Art of Mobile Persuasion, and Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. His jeffhasen.com blog on mobile and its impact on marketers is often named one of the top in the category. Jeff has spoken across the world more than 175 times on his core belief that everything and nothing has changed with mobile – marketers still need to sell more stuff and it is simply the how that is different.
Jeff co-created the certification program for the Mobile Marketing Association. He is also the lone mobile certification trainer for the Direct Marketing Association, with more than 20 hours of teaching available on-demand. Having conducted workshops from Sao Paulo, Brazil, to Johannesburg, South Africa, Jeff is a faculty member teaching mobile in the mini-MBA program at Rutgers University. Jeff also teaches online certification courses in mobile marketing for Market Motive.
For InfoSpace, he led a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.
Jeff resides in Seattle, WA.