This is a book about relationships.
And unlike the 314,011 other titles on Amazon that attempt to provide insights on him or her, on love and marriage, this is a book about the one relationship many of us prize above all others:
The one we have with our mobile phone.
The number of smartphones sold worldwide in 2014 exceeded 1.2 billion. Adults in the U.S. spent 23 percent more time on mobile phones during an average day in 2014 than in 2013. No surprise that brand marketers like us are desperate to get in on the action. But will consumers let us in? Is it possible that marketing could enhance this vital relationship, improving the mobile experience for the user by providing value?
Jeff Hasen believes the answer is yes.